Beauty connects people
Italy’s Theme Statement at Expo 2020 Dubai
Italy’s participation project, approved by the organisers of Expo 2020 Dubai, coherently interprets the challenge launched by the Expo Dubai theme and sub-themes, by proposing a participation model geared towards sustainable development, capable of generating value shared by the other participants in the 2020 Universal Exhibition.
CREATIVITY, CONNECTION, KNOWLEDGE
The Italy Pavilion at Expo Dubai builds on the experience of Expo Milano 2015, by pursuing the vision of the 2030 Agenda for Sustainable Development of the United Nations towards the creation of shared value.
The Italy Pavilion will be located on the Expo 2020 Dubai site between the “Opportunity” and “Sustainability” areas, in a highly attractive position also in relation to the expected visitor flows.
Italy’s participation in Expo 2020 will be accompanied by the claim, “Beauty connects people”, where “beauty” does not have a purely aesthetic connotation but refers to connection, expertise, innovation, a vehicle for knowledge and a code of values which has always distinguished Italian identity.
CREATIVITY AS MULTIDISCIPLINARY EXPERTISE LIES AT THE CORE OF OUR NATION.
The aim is to reveal Italian talent, though not merely as a national expression of excellence, beauty, art, science and technology, but as tangible proof of how skills, talent and intelligence can become the drivers of new training, entrepreneurial and professional opportunities.
Beauty as a strategic resource to shape the future based on dialogue and active collaboration between peoples and nations, respecting the values of self-determination, competition, rights, innovation and sustainable development.
For further details, read the Theme Statement.