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What’s your special Tricolour like? Simply take a photo and post it on your Instagram profile: by entering the hashtag #ilmiotricolore it will immediately appear on our social wall dedicated to the initiative.
The journey to the Dubai Expo kicks off in Genoa. And Soldini launches the #ilmiotricolore campaign
The article on Corriere della Sera
Your photo will also appear on a digital wall during a Boero Group event to be held inside the Italy Pavilion at Expo 2020 Dubai.
It’s Giovanni Soldini, who in this video from the Genoa International Boat Show, launches the social media initiative and publishes on his Instagram profile @giovanni_soldini the first photo with the hashtag #ilmiotricolore.
The initiative is promoted by the Commissioner’s Office for Italy’s participation in Expo 2020 Dubai, in collaboration with the technical partner Boero Group, which will colour the pavilion’s roof to create the world’s largest Italian tricolour.
The Instagram profiles
The article on Repubblica
