The collaboration will involve a rich calendar of editorial events and initiatives both during the exhibition semester and over the course of the build-up year to Expo 2020 Dubai, which will start on 1st October 2021.

“The Expo 2020 Dubai Universal Exhibition will be an extraordinary showcase for Italian companies, as they will be able to communicate to the world their “Made in Italy” know-how and excellences. As a leading publisher, we could not fail to grasp this important visibility opportunity for the entire country. In line with our mission, our aim is to spread culture, ideas, entertainment and information through our brands to the widest possible public,” explained Ernesto Mauri, the Managing Director of Mondadori Group.

For Commissioner Paolo Glisenti, “the partnership with Mondadori Media will help to spread and promote participation in the first global event after the pandemic, an extraordinary opportunity for reaffirming how Italian beauty has come to be a strategic driver for sustainability, resilience and the country’s relaunching”.